When it comes to email marketing, verify how old an email is is the foundation of success. Sending to invalid addresses leads to high hard bounce rates and negatively impacts your deliverability and sender reputation. As a result, avoiding invalid emails is crucial to ensure the highest performance of your email drip campaigns and generate more leads.

However, ensuring that an email address is valid requires more than just a quick visual inspection. It also depends on a number of factors, such as how long an email has been active, its history with other online platforms and its overall trustworthiness.

Check the Creation Date of Any Email Address

To assess these risks, email verification tools rely on a variety of signals and combine them to identify potentially risky user behaviours. This includes verifying the syntax, checking whether an email address belongs to a real domain and assessing its age. Age estimation is a specific verification method that leverages email metadata to estimate a user’s age without the need for personal identifying information. As legislation serves to protect children online and businesses seek ways to balance compliance with user experience, email age analysis can be a powerful tool for evaluating new users.

In this article, we explore the different methods for determining how old an email is and how they perform when combined with other verification checks. We also examine some of the limitations of email age estimation and how it can be used to improve email validation processes. Finally, we share our tips for identifying and removing invalid emails from your list to minimize spamming, phishing and fraud activities.