Analyze Email Spam Risk to Improve Deliverability
Email remains one of the most effective channels for communicating with customers. But if your emails land in the spam folder or never reach the inbox, the impact can be significant. For example, a missed appointment reminder or sales proposal may not reach the right people. If this continues over time, your brand will lose credibility and customer confidence. High email deliverability ensures that transactional emails, updates and personalized offers reach the inbox of your subscribers, driving engagement and building a strong business reputation.
Achieving high email deliverability is challenging, but there are several key best practices to implement. These include:
Analyze email spam risk to improve deliverability Avoid sending to invalid contacts, spam traps and those with low engagement. An email Safety Net solution can help reduce these risks, and is a great way to improve your overall inbox placement.
Optimize your content: The subject line, content relevance and the use of spam trigger words are all critical to good deliverability. Aim for high engagement metrics such as open rates, click-through rates and unsubscribes to maintain a good sender reputation.
Infrastructure: A domain’s reputation score and IP address can influence the likelihood of an email being delivered to the inbox, or filtered as spam. A dedicated IP address is a good investment for high volume senders and is more likely to achieve better results than shared IP addresses.
Identify Unknown Callers: A Guide to Free Phone Lookups
Implementing authentication protocols such as SPF, DKIM and DMARC helps improve email deliverability by verifying your identity as a legitimate sender. Monitoring the health of your email program through inbox placement reports and a real-time dashboard can provide visibility into issues such as an increase in bounce rates or spam traps, and allow you to take corrective actions quickly.