Today, consumers are taking a much more active role in the buying process. They are researching their vehicles online before they visit a dealership, which is why it’s important to have a marketing strategy in place to guide them to your dealership.

SEO, Social Media, and Email

Ideally, your car dealership’s website should be ranking highly on Google and other search engines when potential buyers are searching for a new or used vehicle. Then, they can be directed to your dealership’s website where you can answer their questions, show them photos of vehicles you have in stock, and make it as easy as possible for them to schedule a test drive or a financing appointment with you.

Social Media

Your digital marketing car dealerships are a great place to share special offers, news about upcoming sales, and more. This will help attract more traffic to your dealership’s website and increase the chances of making a sale.

Email

As part of your overall digital marketing plan, send out emails to current and past customers. This can include new car sales events, service coupons, or customer appreciation emails.

Direct Mail

For those who don’t have the time or budget to spend on a digital marketing campaign, direct mail can still be an effective way to reach potential customers. However, it’s important to be creative, know your audience, and target prospects at all stages of the sales funnel.